Home / Community Marketing Manager – Boston

Community Marketing Manager – Boston

Department: Commercial
Reports to: Regional Manager, Boston
Location: Boston
Your Opportunity at ARC’TERYX:
As the Community Marketing Manager for Boston you will drive the brand presence in your region through community marketing: sponsorship, social media, events, product seeding and partnerships. You will collaborate with the brand + community marketing team to develop the yearly strategic direction for the Community Marketing program in Boston. Through networking with regional organizations, ambassadors, clubs, climbing gyms, local businesses/associations, nonprofit organizations, and wholesale partners in your market, you will be the brand activator within your local community to help inspire participation in outdoor activities (climb, trail & snow) and increase brand understanding throughout the region. You are a true brand ambassador, consistently driving engagement with the brand. You are deeply connected to what is happening within your community, and are passionate about connecting the dots between people, projects, and events in alignment with Arc’teryx vision and values.
Meet Your Future Team:
The Community Marketing Manager is part of the Arc’teryx Commercial team and leads the community marketing efforts for their region and collaborates closely with the Regional Manager, passionate retail store teams, all market stakeholders, Community Program Managers, Brand Community Director and head office brand and marketing teams. 

If you were the Community Marketing Manager now, here are some of the core activities you would be doing:

  • Leading community marketing strategy & leadership for all brand and outlet Arc’teryx stores in Boston
  • Supporting the Community Content Curator in managing and scheduling content for, and engaging with the community through regional social media platforms and ensuring all content is regionally relevant and aligns with the global consumer calendar
  • Partnering with local wholesale partners on community marketing activations
  • Planning and executing local advertising campaigns to reach endemic and adjacent audiences (to drive awareness and traffic to Arc’teryx retail stores)
  • Managing the community marketing budget for your region and reporting back quarterly on all initiatives
  • Recruiting and collaborating with a team of regional ambassadors and influencers on events, social media, and philanthropic work in your market
  • Creating and delivering in season community briefs to regional teams
  • Provide regional support to store teams to ensure brand standards are maintained
  • Leading and developing the Community Content Curator to ensure local regional social channels are growing and there is regional representation of the Arc’teryx brand and values
  • Increasing brand awareness and traffic to local stores through regional events, partnerships, and consistent storytelling

Here are some of the things you could be working on in the future:

  • Project managing bi-monthly regional events that acquire new email subscribers and authentically connect the community from all stores
  • Developing and securing regional ‘Live it” perks for teams in the region
  • Consulting and developing a process for onboarding new regional ambassadors, athletes, and strategic partners 
  • Delivering community onboarding in partnership with regional teams for new retail leaders
  • Developing engaging activations to celebrate new store openings
  • Coaching Community Content Curators, and developing them towards future roles
  • Acting as the point person for reactive PR requests and leading proactive regional PR requests (supported by the PR team)

Are you our next Community Marketing Manager?

  • You have 5+ years’ experience in Marketing, or Retail Marketing for sports or outdoor apparel companies
  • You have a strong knowledge of the outdoor retail and community landscape for your region
  • You have outstanding oral and written communication skills, and a clear understanding of your impact
  • You are deeply connected to what is happening within your communityYou have strong project management and planning experience
  • You have proven ability to set a clear vision, align your team around common goals and foster commitment to these objectives
  • You effectively balance autonomy and collaboration
  • You remain highly flexible and adaptable when faced with ambiguity
  • You seek the best (not necessarily the easiest) solutions, with an unwavering commitment to do what is right
  • Your passion for leading is paralleled by your passion for getting outside and living it
A reasonable estimate of the pay range is $78,000 – $98,000 USD at the time of this posting.  Within the range, individual pay is determined by factors such as store volume, job-related skills, relevant experience, education and/or training.
Please note that the range details above reflect the base pay only and does not include our competitive bonus program and benefits that we offer.
Equal Opportunity
Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance. 
Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.  
All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.
Leave it Better
We believe that the mountains transform us, that how we adventure matters, and that there’s always a better way. 
Join us in creating positive change in ourselves, our communities, and the world. 
Live it. Get out there – the mountains make us better 
Disruptive evolution. In pursuit of better. Always. 
Commit. We set bold objectives and see them through. 

To apply, please visit the following URL:https://jobs.lever.co/arcteryx.com/10cfffc4-6133-495b-a6b8-2f3cd5ff0efa/apply?lever-source=Job%20postings%20feed→

All rights reserved. copyright jobpings.com