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Director of Casino Performance & Strategy

Company Overview
Fanatics is building a leading global digital sports platform. The company ignites the passions of global sports fans and maximizes the presence and reach for hundreds of sports partners globally by offering innovative products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans, a global partner network with over 900 sports properties, including major national and international professional sports leagues, teams, players associations, athletes, celebrities, colleges, and college conferences, and over 2,000 retail locations, including its Lids retail business stores. 
As a market leader with more than 18,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives.
We are seeking a highly skilled and experienced Director of Casino Performance & Strategy to join our dynamic team. This pivotal role involves working closely with the VP of Casino to set the overall strategy and vision for our casino operations. The successful candidate will be instrumental in long-term planning, goal setting, and ensuring alignment of the casino & performance with our broader business objectives. This role demands a strategic focus, strong leadership, and a deep understanding of the online gaming industry.


  • Strategic Focus: Collaborate with the VP of Casino to develop and implement the casino’s strategic plan.
  • Responsible for long-term planning and goal setting, ensuring that the casino & performance aligns with the broader business objectives.
  • Drive prioritization of commercial team needs into the Product & Marketing organization.
  • Revenue Performance: Establish, report, and review the OKRs (Objectives and Key Results) of the casino business. Ensure these objectives contribute to the aggressive revenue performance targets we set. Constantly identify and explore new opportunities for growth and development within the Fanatics business, the existing player base and externally with partners.
  • Budget Ownership: Manage significant budgetary responsibilities, including decisions related to freebet and loyalty programs (such as FanCash Earning), spend distribution among player segments (including VIP), and balancing budgets across various customer engagement strategies.
  • Casino Leadership: Provide leadership and direction to the Head of Casino Performance and the wider commercial team. Drive focus on the casino business through relevant teams, ensuring effective understanding and execution of our strategy across the whole of the Fanatics business.

Skills and Qualifications

  • Minimum of 5 years of experience in Online Gaming, preferably in a commercial or operational role.
  • Experience of running a high performing Casino Commercial, Operational or Marketing function. Track record of successful achievements should be apparent.
  • Strong analytical skills, with a proven ability to understand and interpret data to drive business decisions.
  • Ability to report complex data and analysis in a succinct and clear manner to senior members of the org.
Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud.  Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics or Fanatics Brand email address (this includes @betfanatics.com).  For added security, where possible, apply through our company website at www.fanaticsinc.com/careers
Tryouts are open at Fanatics! Our team is passionate, talented, unified, and charged with creating the fan experience of tomorrow. The ball is in your court now.
Fanatics is committed to responsible planning and purchasing (RPP) practices, working with its business partners across its global and multi-layered supply chain, to ensure that planning, sourcing, and purchasing decisions, along with other supporting processes, do not impede or conflict with the fulfillment of Fanatics’ fair labor practices.
NOTICE TO CALIFORNIA RESIDENTS/APPLICANTS: In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information.  We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or other types of positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies. For additional information on how we collect and use personal information in connection with your job application, review our Candidate Privacy Policy-CA

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