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Senior Executive – Growth, Disney+ Hotstar

JOB SUMMARY
In this role you will drive user journey and life cycle marketing road-map for new and existing users with the goal of making Disney+ as the entertainment destination for all types of users in each of the APAC markets where we are present.
ABOUT THE TEAM
The Life cycle marketing team is responsible for creating programs that make the user experience on Disney+ across each of the individual markets memorable and result in higher engagement levels.

YOUR KEY RESPONSIBILITIES

  • Planning and execution of all CRM marketing campaigns (Push Notifications, Emails, SMS).
  • Incorporating a keen sense of user segmentation and content-user relevance.
  • Own campaigns execution & measurement for all channels.
  • Setting up & automating all key consumer Lifecycle Journeys across channels.
  • Map customer journeys and identify tracking mechanisms to constantly improve campaign performance for automated campaigns.
  • Working in conjunction with the product/analytics/creative team to set up campaigns, update and track all the key performance metrics (CTR, Open rates, conversions etc.) across channels.
  • Identify key Content/propositions to reduce churn for various cohorts and minimize it by setting up churn prevention life cycles as well as win-back campaigns.
  • Track, measure and analyze campaign performance & continuously optimize them.
  • Document the learning.
  • Experiment with new cohorts, messaging & channels. Analyze impact.
  • Collaboratively work with Creative, Product, Content and Analytics teams to drive impact.

SKILLS & ATTRIBUTES FOR SUCCESS

  • Hands-on experience with own end to end execution of CRM campaigns (Segments creation, Push notifications, Emails, SMS).
  • An eye for detail is a must (ability to catch spell errors, creative non-alignment with copy, grammar, copy-time of the day relevance etc.)
  • Proven experience in managing and coordinating multi-channel marketing campaigns (Setting up multi-channel user journeys).
  • Strong understanding of segmentation, frequency capping, inclusion/exclusion, send time etc.
  • Experience in analyzing data-sets in excel/google sheets.
  • Ability to work collaboratively with a broad set of internal (creative, copy, design, marketing teams) and external (vendors) stakeholders.
  • High sense of ownership, curiosity to learn & great stakeholder management skills.
  • Ability to thrive & adapt to an ambiguous environment. 

PREFERRED EDUCATION & EXPERIENCE

  • A mature professional at least 2 years of experience in campaign management/setup on platforms like CleverTap, Salesforce Marketing Cloud, Netcore, Journey Builder or similar CRM automation platforms.
ABOUT US
Disney+ Hotstar is India’s leading streaming platform that has changed the way Indians watch their entertainment – from their favorite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 18 languages and coverage of major global sporting events. As a mission-driven organisation with a relentless focus on our users, we are dedicated to attracting and retaining world-class talent to drive our success.
Disney Star prides in being an Equal Opportunity Employer. We hire, train, promote and compensate employees on the basis of individual competence and potential without regard for race, color, religion, sex, sexual orientation, national origin, citizenship, age, marital status or non-job-related disability, as well as all other classifications protected by applicable laws.

To apply, please visit the following URL:https://jobs.lever.co/hotstar/446e9404-02ae-47b0-8be3-cfb766ff4214/apply?lever-source=Job%20postings%20feed→

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