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Social Media & Community Specialist, North America

About Airalo
Alo! Airalo is the world’s first eSIM store that helps people connect in over 200+ countries and regions across the globe. We are building the next digital service that revolutionizes the telecom industry. We are a travel-tech company and an equal-opportunity environment that values and executes diversity, inclusion, and equity. Our team is spread across 50+ countries and six continents. What glues us together is our commitment to changing the way you connect.
About you
We hope that you care deeply about the quality of your work, the intrinsic worth of tasks, and the success of your team. You are self-disciplined and do not require micromanagement in terms of your skillset and work ethic. You do your best to flourish as an individual every day while working hard to foster a collaborative team environment. You believe in the importance of being — and staying — authentic, honest, positive, and kind. You are a good interlocutor with clear and concise communication. You are able to manage multiple projects, have an analytical mind, pay keen attention to detail, and love to get your hands dirty. You are cognizant, tolerant, and welcoming of vulnerabilities and cultural differences.
About the Role
Position: Full-time / Employee
Location: Remote-first
Benefits: Health Insurance, work-from-anywhere stipend, annual wellness & learning credits, annual all-expenses-paid company retreat in a gorgeous destination & other benefits
As a Social Media & Community Specialist, you will be responsible for guiding the strategy and development of our entire social media ecosystem across Singapore and Australia, including creative content, community engagement, and growth.
Reporting to the Growth Director, North America; you will set the future strategy for social editorial content, reputation management channels, and engagement tied to marketing and brand goals.
With a strong understanding of storytelling, brand, and design, you’ll lead the end-to-end process of social media campaigns, including the ability to plan, curate, and tailor engaging content and copy for different social channels and audiences.

Responsibilities include but are not limited to:

  • Social Media Strategy: Develop and execute an effective social media strategy tailored to the North American market to increase brand awareness, engagement, and lead generation.
  • Content Creation:
  • Create compelling and shareable social media content, including text, images, videos, and infographics, that aligns with Airalo’s brand voice and values.
  • Developing an editorial calendar, and executing strategies on social media channels, and other region-specific community platforms
  • Community Engagement: Monitor and actively engage with the Airalo community on social media platforms, respond to comments, questions, and feedback promptly, and build positive relationships with followers.
  • Social Media Advertising: Plan and execute paid social media campaigns to reach and convert the target audience, utilizing ad platforms such as Facebook Ads, Instagram Ads, and others.
  • Analytics and Reporting: Monitor social media metrics, track KPIs, and generate regular reports to measure the effectiveness of social media efforts. Utilize insights to make data-driven improvements.
  • Crisis Management: Handle potential social media crises effectively, maintain a positive brand image, and address customer concerns professionally. And ensure compliance with local laws (e.g., copyright and data protection)
  • Stay Updated: Stay current with industry trends, social media best practices, and emerging platforms to suggest new ideas and strategies to maintain Airalo’s competitive edge.

Must-haves:

  • Bachelor’s degree with a strong similar professional background & 3+ years experience in a similar capacity
  • Extensive experience in brand management, content, social media, and customer and market insight in Canada and/or the United States with an in-depth understanding of the social and digital space
  • Familiar with HootSuite or other social media publishing tools
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, Snapchat, TikTok, and YouTube,
  • Knowledge of social media best practices, and regional, and global trends
  • Fluency in English, with impeccable verbal and written communication skills
  • Experience with executing and implementing channel and audience research
  • Superior internal & external communication & cross-functional stakeholder management skills
  • Enjoying and excelling at handling multiple projects simultaneously in a matrix & complex environment
  • Good time management with an eye for perfection & a strong operational background

Good to have:

  • Prior experience in the tech, travel, or telecommunications industry
  • Certificates and courses in digital marketing and research methods
  • Knowledge of eSIM and GSMA-related technologies and services
  • Fluency in Spanish and/or French would be an asset
If you are interested in this position, please apply via the link.
We sincerely thank all applicants in advance for submitting their interest in this opportunity with Airalo.

To apply, please visit the following URL:https://jobs.lever.co/airalo/695f2e57-7f82-4e2d-9c21-363a45985caa/apply?lever-source=Job%20postings%20feed→

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